Which of the following is NOT a recommended public relations consideration during a crisis?

Responding quickly with uncertain information is not a recommended public relations consideration during a crisis because it can lead to confusion and misinformation. In a crisis situation, the clarity and accuracy of communication are paramount. Stakeholders—including students, parents, and staff—rely on timely and precise information to understand the situation fully. Providing uncertain or incomplete information can damage trust, create panic, and complicate the resolution process.

In contrast, anticipating hard questions prepares an organization to address stakeholder concerns comprehensively. Gathering facts ensures that the organization conveys accurate information, reinforcing credibility. Additionally, ensuring that all staff members understand the procedures during a crisis helps maintain a coordinated response, minimizing chaos and ensuring consistent messaging. All these considerations highlight the importance of being prepared and well-informed during crises, making the choice of quickly responding with uncertain information a poor PR strategy.