What are human metrics used to measure in communication strategies?

Human metrics in communication strategies focus primarily on assessing the value and effectiveness of communication efforts within an organization. These metrics help provide insights into how well communication goals are being met, the clarity of messages, and the overall impact on the audience. By evaluating value and effectiveness, organizations can determine whether their communication strategies are fostering collaboration, enhancing understanding, and promoting positive relationships among stakeholders.

While financial performance, technology usage, and staff satisfaction can be important metrics for various organizational assessments, they do not specifically address the nuances of communication. Financial performance relates to the organization's economic health, technology usage pertains to the tools and platforms used for communication, and staff satisfaction measures employee engagement and morale. However, these concepts do not directly capture the effectiveness or value derived from communication strategies. In contrast, focusing on value and effectiveness allows organizations to refine their approaches to communication, ensuring they are both impactful and aligned with their mission and goals.