In strategic planning, what does the 'A' in SMART goals stand for?

In strategic planning, the 'A' in SMART goals stands for "Achievable." This aspect emphasizes that the goals set should be realistic and attainable within the resources, knowledge, and time frame available. It's important that goals are not just aspirational but can be reached with the effort and capability of the team or organization.

By defining objectives as achievable, it encourages a sense of motivation and commitment among team members, as they can clearly see the potential for success based on their current situation. Setting unrealistic goals can lead to frustration and disengagement, whereas achievable goals help to build confidence and momentum toward larger objectives.

While the term "Attainable" also implies a similar meaning, "Achievable" is the preferred terminology in the SMART framework to encapsulate the importance of setting practical goals that reflect possible outcomes given current conditions.